crucial facts

Six Crucial Facts about your next programme

1. Impact depends on how well your production is focused on its objective.  The most successful programmes are those with a clearly defined aim.  Those, which try to serve too many objectives may end up serving none of them effectively.

2. Level of communication is determined by how receptive your target audience are to the message you would like them to receive.  It is important to know who you wish to talk to and what you expect them to do having viewed your programme.  Therefore, you should identify these factors before you can brief a production company.

3. The right budget for your video will not be identified by the kind of price comparison you might use to obtain your office equipment.  Spend more than necessary and you will be spending money needlessly.  Spend less and you could be wasting the whole exercise.  You really do get what you pay for.

4. Allow enough time for yourself and your production company to examine all the visual components available to convey your message to best advantage.  Time spent on research and preparation will pay handsome dividends later in production.

5. Use a high quality video format for shooting your material.  If the pictures and sound are poor, then your programme will be too.  Good picture quality, lighting, direction and sound recording really are the difference between success and failure for your programme.  To your audience the quality of your programme reflects the quality of your company or product.

6. Involve everyone in the development of the project whose approval will need to be sought once the programme is finished and the budget spent.